Specification
Product Details
- Amazon Sales Rank: #3099 in Beauty
- Brand: PRAVANA
- Dimensions: 1.00 pounds
Features
- brighten and lighten dull blonde
- get rid of brassy tones
- tone and shine
Product Description
PURE LIGHT
Sulfate-Free Brightening Shampoo
What is it?
Pure Light Brightening Shampoo and Conditioner is the first sulfate-free cleansing and conditioning system formulated to instantly brighten and whiten blonde, highlighted, or natural silver/white hair.
Pure Light's proprietary system of optical brighteners instantly eliminates unwanted yellow tones and off-casts generally associated with light blonde and white hair.
Why is it different?
Both Pure Light Shampoo and Conditioner contain Pravana's exclusive Naturceutical Complex
UVA and UVB ultra violet inhibitors block the effects of the sun on the hair fiber and hair color.
Human hair keratin amino acids, silk amino acids and wheat protein coupled with natural soothing botanicals provide vital and unique protection and strength.
Pure Light Brightening Shampoo and Conditioner have a pH of 5.5 and are free of animal by-products and any animal testing.
Who is it for?
Pure Light Brightening Shampoo and Conditioner are formulated for any salon client with light blonde or white/silver hair who wants to achieve a brighter, whiter look.
Clients with blonde hair who want to neutralize yellow tones
DIRECTIONS : Wet hair, apply and work into lather, let act for 3-5 minutes. Rinse.
SIZE : Net Wt. 10.1 fl oz / 300 ml
Sulfate-Free Shampoo
Most every other shampoo on the market today uses either sodium lauryl sulfate, sodium laureth sulfate, or a similar sulfate-based surfactant as a primary cleansing ingredient. These ingredients are known irritants, drying to the hair and can aggressively strip hair color. While a few others may claim it, all PRAVANA shampoos are truly Sulfate-free. The result: hair color lasts longer, and without risk or irritation to the user.
Customer Reviews
Most helpful customer reviews
34 of 35 people found the following review helpful.
Best Violet Shampoo Ever
By MaiTai
I have blonde hair that tends to go brassy and/or orange at the slightest provocation. That said I've been on a quest for the best violet or blue shampoo and conditioner out there for over a year now. Blue Malva by Aveda was the best I had found to date, but in the last six months I've developed a serious allergy to hair dye and anything with sulfates or parabens in it. So buh-bye to Blue Malva, which is not completely sulfate free.During a search on Amazon for sulfate-free shampoos I saw this product and decided to get it, comforting myself with the thought that even if it was way more than I usually pay for shampoo and conditioner it would at least not be bad for me. I purchased both the Pure Light shampoo and conditioner, and tried them immediately once they arrived. After drying my hair I was overjoyed to find that it left my mane shiny and bouncy and nearly the white blonde platinum color of my childhood (or when I used to suffer two hours of bleach fumes and pain). This stuff really works, and by really I do mean that any shade of orange and brass was killed off immediately leaving only the good stuff behind.I now faithfully use this combo four times a week along with John Frieda Sheer Blonde Go Blonder Controlled Lightening Spray (also not heavy on chemicals) on the roots whenever they start to get too dark. And voila! I have beautiful platinum blonde hair with a few dark blonde streaks in it and no burning scalp and eyes. My husband loves my hair too and says it's never looked healthier.Things for other users to keep in mind is that I was already a light blonde with hair that's going white underneath, so platinum blonde was already in the cards for me. It's just that this sped up the process rapidly without having to use hair dye and bleach and suffer through more allergic reactions. I will definitely buy more Pravana products, heck I might even buy stock in the company if it comes to that.
18 of 20 people found the following review helpful.Amazing concentration of color!!
By A. Davis
DEFINITELY THE BEST purple shampoo i have tried, and i dare say - on the market! i have curly hair which can be difficult to saturate evenly in the shower, so i decided to mix a little in some water in a spray bottle and spray on DRY HAIR so as to 1. not waste the product, and 2.to get better saturation of color...and WOW! it's as if i redyed with my regular ash-violet blonde color (color touch 9-16) ALL the brass is gone and none was wasted! i left it in a little over 10 minutes, followed with the Pure Light Conditioner, which is also wonderful(nice slip and great color concentration as well, tho nothing like the shampoo, if you are considering one or the other, GET THE SHAMPOO!) and VIOLA - BRASS FREE BLONDE HAIR AGAIN! Oh, and it smells WONDERFUL, like grape candy! Yum!!!! it has been a few days and my hair still looks great. Definitely worth the extra cash... FORGET Clairol shimmer lights and those other sulfate-containing, chemical smelling purple shampoos, THIS is the one!
8 of 8 people found the following review helpful.Dont look no more!
By amerc010
This is the Best for blondes and its sulfate free! The results are amazing, even better than after highlights+toner at my hairsalon. It does an amazing job. I tried so many brand before, joico, kerastase colour care, l'oreal expert and a bunch of others, some of them helped but some made my color worse. This works trust me, after every wash it gets better, no more yellow, hello ash-blonde!!. I rate this 5 stars even though there is a lot of downsides to it, but the results make it wonderful nevertheless. You have to expect a shampoo that doesn't foam as much (sulfate-free) but mix it with a little bit of your own shampoo and its just great. the reason why i mix is is also because its so liquid...almost like water so its kinda hard to apply Also it does make your hair kinda dry so make sure you have a good conditioner or mask to apply post-wash.
PURE LIGHT Sulfate-Free Brightening Shampoo What is it? Pure Light Brightening Shampoo and Conditioner is the first sulfate-free cleansing and conditioning system ...
Amazon.com: Customer Reviews: Pravana Pure Light Sulfate-free ...
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