Specification
Product Details
- Amazon Sales Rank: #48528 in Beauty
- Brand: Aveeno
- Published on: 2010-11-18
- Released on: 2010-12-13
- Number of items: 2
- Dimensions: 8.60" h x
1.94" w x
1.94" l,
.82 pounds
Features
- Locks in color
- Boosts vibrancy
- Build shiny, strong hair with life with the aveeno hair care collection
Product Description
Aveeno living color preserving shampoo for medium-thick hair is designed for the unique needs of color-treated, medium-thick hair. This rich-lathering shampoo breathes new life into your color by revealing vibrant shine with each wash, while perfectly balanced cleansers carefully lift away impurities to enhance color clarity. Our active naturals formula features the power of color-fortifying lupine botanicals, scientifically shown to smooth the cuticle, helping to lock in color for long-lasting, healthy brilliance for vibrant color that comes to life wash after wash.
Customer Reviews
Most helpful customer reviews
14 of 14 people found the following review helpful.
I like it but don't understand why it includes sulfates?
By Top Reviewer #2 ChandlersReviewsAtYahooDotCom
As someone who worked in cosmetic ingredient sales (selling them to the scientists and major manufacturers, not selling cosmetics) I learned much. Fortunately, although this was years ago, the public is getting smarter in the U.S. about iingredients as well. For this reason, many "natural" things are popping up and that is a good thing.I like the scent, I like many of the ingredients...unfortunately what holds me back from loving this is that it contains sulfates. In Europe sulfates are avoided as they strip your hair of shine and color. And everyone there knows it. They are cheap and used in commercial floor cleaners for stripping. But they are a high foaming agent. In the U.S., unfortunately, we incorrectly equate foam with "clean" and since they are inexpensive, you'll find sulfates in most shampoos. Foam has nothing to do with how well it cleans and the reality is that foam equals BAD in shampoos because it means it contains harsh stripping sulfates. However, now that the public has gotten smarter, you'll also find loads of shampoos now finally saying "no sulfates!" on the front. This is why. They don't lather as much but they clean your hair better without stripping it. In fact, I rarely have a hairstylist not ask me how my hair is so shiny and healthy yet I color it. It has a gloss. Because I never use sulfates, my color stays in longer, my hair doesn't get split and dull, and I condition. Additionally, as we age our hair gets thinner. Sulfates actually CAUSE hair loss. Eliminating them not only keeps your hair in amazing shape without stripping it, maintains shine, but it also creates a thicker head of hair--or at least prevents the hair loss occurring from sulfates.Now granted, the sulfate used is better than SLS which is the most common, but it's still a bad thing. And other ingredients would hold color longer so I don't understand the reasoning.I thought it cleaned well, smelled well, had some good ingredients but I would never use it long-term, I'd still opt for sulfate free shampoos above this.
8 of 9 people found the following review helpful.I'd Buy It.
By D. Campbell
I've used just about every shampoo imaginable; professional (big bucks), cheap (suave), and about everything else in between. When making the decision to review this product, I figured, "Eh, what's another one?" I've used Aveeno skin moisturizing products in the past, in particular the lotion containing oatmeal, as I have very sensitive skin and allergies. So, I have positive viewpoint of Aveeno products in general, but have been around life's block enough to know not to be sucked in by marketing or hype.I do meet the criteria of "medium-thick hair and I do color my hair. Quite dramatically in fact for many, many years. From brunette to blond with blond highlights. So, I paid careful attention to notice any increased "vibrancy". I also tend to have dry hair and I pay close attention to how my hair feels immediately after I shampoo. Will it feel like it has been striped of any moisture so that I now have to drench it in conditioner? Or will it feel soft, and at the same time, CLEAN. I also use anti-frizz products to smooth my hair to help it when it comes time to use the straightener. Will I be able to use LESS anti-frizz oil?Scent, a shampoo's first impression.I'm from the generation that had a shampoo product called, "Gee Your Hair Smells Terrific!" (Yes, actual shampoo name) and once used, everyone within a 500 foot radius would begin to experience nasal soreness from inhaling the sickening sweet fumes. Okay, okay, I jest; a bit of hyperbole to brighten your day. But the stuff was STRONG smelling. Thus, I'm cautious when raising the open bottle to take that first whiff.Sweet, yet mild. Not so strong that the scent would linger long once it is rinsed. So, mark that a "like".Next is texture and color. How does it look and feel?The texture is thick, but not overly so that you have to pound the bottle upside down to extract a few droplets. Or even worse, shampoo that is so thin that it squirts from the bottle like water (usually the dirt cheap stuff). It comes out of the bottle nice and smooth and I was able to easily control the amount of shampoo squeezed into my hand. The color is a pearly white which is pleasant enough. So, another "like".Now, on to a very important component of any shampoo: Lather.Overall, I wasn't impressed by the lather. I didn't find it to be "rich-lathering" as it states on the bottle. There IS a noticeable lather. Would I call it "rich"? No. I'm not one to make a big deal about the lather as long as it does what it is meant to do: Clean.Once my hair was rinsed of all traces of shampoo, did it feel clean while not feeling stripped of moisture? I have to say that it did. It felt clean, yet soft, and I didn't feel the urge to dump a bottle of conditioner to rehydrate my parched head. Actually, I did use a little bit less conditioner after using this shampoo. Click: "like".From there I styled my hair in the usual fashion (long and straight)using a bit of anti-frizz, blow dryer, and straightener. Did I like the result? Yes, overall. I did notice that my hair was more cooperative during the blowing out and straighten process. But, did it "lock" in color and "boost" vibrancy? Hard to tell. How does one measure that, anyway? I used the product for a week straight and did not notice any vibrancy boost. But, I'm not surprised and really kind of expected it. It is one of those claims that sells shampoo, yet is really a matter of opinion; not something most people would actually be able to measure outside a laboratory with some contraption that measures degrees of light. So, the word "vibrancy" is used because it is ambiguous. No click either way.So, would I recommend this stuff? I would if you put a lot of effort into making your hair smooth. But, not for anyone whose hair has a tendency to be oily or is fine in texture. You would NOT like this product. Would I buy it having used it? Yeah, I would. But, I don't know if I would specifically seek it out in a store. I am curious though what the results would be if used in conjunction with its sister conditioner Aveeno Living Color, Color Preserving Conditioner, for Medium-Thick Hair, 10.5 ozs (Pack of 2). Maybe I'll give it a try.
5 of 5 people found the following review helpful.
Aveeno blew it on this one
By I. Tysoe
I got the shampoo because I like Aveeno products and because, while Fekkai shampoo and conditioner left my hair feeling really soft and (for the first time) really manageable, I was hoping for something close to the same result with a natural shampoo.I guess my first disappointment came when I took a look at the ingredients. They're not natural. My second was the performance. I mean, it's fine as a shampoo and I have medium-thick hair that I color to be close to my natural color so this should have worked really well for me. And it didn't work badly but then neither did the regular, over-the-counter shampoo that's not advertised as being tailor-made for colored hair work badly. In fact, the performance on my hair at least was about the same.So, given the performance and the definitely un-natural ingredients, I don't know why Aveeno is charging so much for this. I don't think it's worth it.
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